Meta Ads judged by purchase value, not reach
Purchase-objective campaigns for an e-commerce brand, managed and reported on the numbers that matter to the owner: spend, purchases, purchase value and return.
₹88,501amount spent
₹4,58,790website purchase value
5.18×average purchase ROAS
63purchases
All figures are as reported by Meta Ads Manager for the period shown, using Meta’s attribution. They are not audited sales figures and describe one 13-day window, not a guaranteed result.
How the account is run
- Spend concentrated in a small number of active purchase campaigns; paused campaigns are kept for testing history, not left spending.
- Campaigns compared on cost per purchase and purchase ROAS rather than reach or clicks.
- Budget moved toward campaigns with stronger purchase value.
Why it matters for reporting clients
The same discipline sits behind our dashboards: report the commercial result, not the activity. For businesses running ads, we bring campaign spend into the same model as sales so return on spend can be checked against actual revenue.