An online store that sells Indian textiles like a fashion label
Girebaan makes handmade shirts, jackets and streetwear rooted in Indian textiles. The store needed to feel like a premium label on a phone, and still make browsing and checkout effortless.
What the site does
- Leads with the collection. A full-bleed campaign image and a short line about the collection set the tone before a single product appears.
- Two clicks to products. Navigation is split into Sale, Topwear and Bottomwear, and the homepage shows category tabs with live product counts.
- Promotions without clutter. A slim announcement bar carries the current offer, so sales never cover the photography.
- Built for phones. The mobile layout keeps the campaign imagery, the menu and the bag within thumb reach.
- Room for content. A blog and About section give the brand a place to tell the textile story, which also helps with search.
Why Shopify
For a product brand selling online, Shopify handles payments, inventory and shipping reliably, so the design effort can go into presentation instead of plumbing.
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